Dell Augmented Reality Laptop Experience
Augmented reality advertising for B2B consumers
The Dell Precision range of laptops is recognised as the number one workstation brand in the world and is trusted by creators and designers to deliver the high performance they need to unlock their creativity.
With Reydar’s class-leading AR technology and an interactive PopRey activation, Exertis have been able to deploy a virtual retail experience for Dell with 3D interactivity that adds a real wow factor.
Pop the product to life
The Dell augmented reality laptop PopRey activation is triggered from a print campaign, and provides Exertis customers with access to the always-on Exertis virtual store.
Exertis customers are able to Pop the product to life, unlocking a custom AR experience that highlights the benefits of the Dell Precision product line. Exclusive branded video content plays through a photo-realistic 3D laptop in magical AR, providing customers with a fully immersive experience.
Customers can then contact the Exertis regional sales teams directly through the Reydar app, providing a seamless purchase journey from the printed advertising.
Business, Tech, Computers, B2B
AR triggered from
Print adverts, Digital banners, The Reys menu